THE STRATEGY · THE GROWTH ENGINE
System: Building Visibility in a Structured Way
A content retainer for small and medium-sized businesses only works if it involves more than just delivering a few videos each month. It requires a partner who safeguards the brand story, proactively creates new content every month, and ensures that content actually reaches its audience. Organizations that want to maintain a consistent online presence don’t need one-off productions; they need consistency.
That's System.
3
number of movie days per quarter
€3.950
per month, excluding VAT (entry-level)
12+
videos per year
1 month
Notice period after the minimum term
THE PHILOSOPHY · STRUCTURAL GROWTH
What is System?
System is not a content subscription. It is an ongoing content retainer in which Mondha Media monitors the brand story and builds on it each month.
Don't post the same content every month—instead, create content that builds on what's already there. Each piece strengthens the whole. That way, month after month, you'll build a recognizable, consistent narrative that resonates with the people you want to reach.
The system is built on five pillars. Mondha Media always maintains control over the narrative and strategy. You have a single point of contact for the entire system.
THE PILLARS · THE FOUNDATION
The 5 Pillars of System
The growth cycle: build → measure → analyze → adjust → grow. Getting better every month.
01
Strategic Foundation
Brand story, positioning, target audience, and channel strategy. Everything we create builds on this foundation.
02
Content Creation
Video, photos, copy, and graphic design in line with the brand identity. Produced by Mondha Media or through our regular production partners, always based on the brand story.
03
Social Media Management
Posting, planning, and analysis across 2 to 4 channels. Monthly planning and reporting.
04
Advertising
Paid reach via LinkedIn Ads, Meta Ads, or display advertising. Strategy and messaging provided by Mondha Media; technical implementation handled by our regular partners.
05
Website
Copy, better conversion rates, and a solid technical foundation. So that the website truly tells the brand story and turns visitors into leads.
Always included: Strategy and monthly content plan · Video filming, editing, and graphic design in line with your brand guidelines · Distribution across at least 2 channels · Monthly reporting and adjustments.
SIZES · CHOOSE YOUR SIZE
3 versions of System
Minimum term: 3 months. Always based on a quote following the intake.
BASIC VERSION
System Essentials
Who is this for: Organizations that want to maintain a monthly presence with one fixed photo shoot day per month.
What you'll get:
- 1 shoot day per month
- Full production, including editing, subtitling, and social media clips
- Monthly Content Plan
- Two-Channel Distribution
- Monthly Report
Starting at €3,950/month
excluding VAT
RECOMMENDED
System Growth
For whom: Organizations that need more capacity—two shooting days per month.
What you'll get:
- 2 shooting days per month
- More stories, more perspectives, more deliverables
- Comprehensive Content Plan
- 3-Channel Distribution
- Monthly report with quarterly analysis
Starting at €6,500/month
excluding VAT
FULLY CUSTOMIZED
Full Partner
Who it's for: Organizations with specific needs, multi-day campaigns, events, large-scale employer branding, or a fully outsourced content strategy.
What you'll get:
- Everything is custom-made; everything is based on a quote
- Multi-day campaigns and events
- Fully Outsourced Content Strategy
Upon request
excluding VAT
THE RHYTHM · FROM FOUNDATION TO FLOW
What a System Collaboration Looks Like
01
Month 1
Laying the Foundation
We start with the strategy session: refining the brand story, defining the target audience, and selecting the channels. Then comes the first content shoot. Everything we create after that builds on this foundation.
02
Month 2+
Building Rhythm
Every month, a new shoot day, a new content plan, new deliverables. We track what works, make adjustments where necessary, and build the story layer by layer. Month after month, we feature new people from your organization: employees, customers, managers—no hired actors. That’s how the image of who you are grows: multi-layered, relatable, and consistent.
03
Quarterly Check
Adjusting and Evaluating
At the end of each quarter, we evaluate: what worked, what do we want to change, and what is the plan for the next quarter?
THE AUDITION · WHO IS THIS SCRIPT FOR?
Who is System best suited for?
System is designed for organizations that are ready to make a serious investment in sustained visibility through a content retainer. Small and medium-sized businesses and government organizations that know a single video isn’t enough. Organizations that understand that brand-building takes time and are willing to maintain that momentum.
OUTGROWING THE QUARTERLY PACKAGE
Small and medium-sized businesses looking to increase their volume
- Ready for a monthly routine and growth
- Need for systematic brand-building
- Want a single point of contact for both production and distribution
LABOR MARKET COMMUNICATION
Structural employer branding
- You have an ongoing need for recruitment
- Employer branding as a long-term issue
- A need for real employee stories, month after month
FULL OUTSOURCING
Everything from a single source
- Outsourcing from Strategy to Publication
- You don't have your own marketing capabilities, or you want to expand them with a professional partner
- Ready for a long-term investment in visibility
If you're not sure yet whether you're ready for this, start with Spark.
THE BUDGET · THE INVESTMENT
Pricing for the System Content Retainer
System Essentials
Shooting days: 1 per month
Social media management: 2 channels
Starting at €3,950/month
excluding VAT
System Growth
Shooting days: 2 per month
Social Media Management: 3 Channels
Starting at €6,500/month
excluding VAT
Full Partner
Shoot Days: Customized
Social Media Management: Customized
Upon request
after the intake session
Minimum term: 3 months. Always based on a quote following the intake.
Frequently Asked Questions About a Content Retainer
What is the difference between System and the Quarterly Package?
The Quarterly Package is for those who want to produce content regularly but don’t want a long-term contract. System is the choice for those who want to outsource everything—strategy, production, and distribution—with ongoing oversight by Mondha Media.
Is there a minimum term?
Yes, three months. Brand-building doesn't happen overnight. We need that time to lay the groundwork, create the initial content, and see what works.
Can I quit after 3 months?
Yes. After the minimum term, you can renew month by month. We hope you’ll want to continue because it works, not because you’re stuck.
Is social media management always included?
Yes. All System plans include management across at least two channels. We post, schedule, and analyze. You don't have to worry about a thing.
Can I integrate System with an existing marketing department?
Absolutely. We love working with in-house marketing or communications teams. We provide the story and the production; you bring your in-house expertise.
What if my question is different from the standard options?
In that case, we'll create a custom solution. Please contact us, and we'll work together to find the right fit.